You can track a new playlist with just a few tracks, then Pandora will offer an “Add Similar Songs” option that will suggest other, related tracks to fill out the rest. The service also takes advantage of the Music Genome Project to make playlist building easier. The company says it also has filtered its 40 million songs to remove the “karaoke tracks, knock-off covers and pet sounds…that slow down other services.” As a representative explains, Pandora continues to offer access to the same content as its competitors, but is using human curation for quality and machine learning for scale to make it easier to locate the right tracks users want. That is, if you tend to favor a certain genre, you’ll be shown new albums from that category instead of just a broad selection of new releases. Instead of focusing on new releases and popular tracks, it offers more personalized album recommendations based on your listening habits. In terms of its user experience, Pandora Premium tries to one-up its rivals on recommendations. Taking on Spotify by offering a better design is a viable angle, as Spotify can feel more utilitarian at times, rather than pleasurable to use. There’s also a new menu for collecting, downloading and sharing, and a new layout for playback control, including the replay button introduced in Pandora Plus. In Pandora Premium, for example, there’s an all-new “Now Playing” screen where the background dynamically changes color to match the album art of the music you’re playing. The app’s design is inspired by Rdio, the streaming app it acquired back in 2015, remembered best for its beautiful interface. Pandora Premium is meant to challenge Spotify and Apple Music head-on, but it also tries to differentiate itself via feature set and user experience. The service arrived with a smaller catalog around 2 million tracks.Īt the time of its launch, Pandora said that Premium would arrive by year-end. Last fall, it launched Pandora Plus, a $5 per month service that offered ad-free music streaming with a wider feature set, including the ability to skip more songs, more replays and offline listening. Music discovery was an area where Pandora had earlier succeeded, as its radio service would play other, similar songs based off the artist or track you initially played.īut given growing user demand for access to on-demand music, Pandora announced it would roll out new tiers to its service last year. The launch follows the arrival of other expanded offerings from Pandora last year, as the music streaming market shifted to favor on-demand services that expose you to new music through personalized recommendations - like Apple Music and Spotify both do. ![]() ![]() Priced competitively with the other on-demand music services on the market, the new service is $9.99 per month. The company this morning announced the debut of a new paid tier to its streaming service called Pandora Premium, which offers a combination of radio-like listening as well as the option to search and play any track and create your own playlists. Pandora’s long-awaited alternative to Spotify has arrived today.
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