In the lobby, highly polished concrete floors reflect the intense colors and dynamic curves and angles of the highly-prized, rare automobiles. Turn 10’s lobby, on street level just steps from the car show location, showcases a rotating collection of custom cars, piquing visitors’ curiosity about the Forza franchise. A weekly exotic car show takes place a half block away, offering a unique opportunity for the studio to engage the car tuning community. Turn 10’s building is part of a vibrant mixed-use neighborhood near Microsoft’s main campus and enjoys foot traffic seven days a week. Stitched leather, chrome and tinted glass are woven throughout spaces along with plywood, raw perforated metal and open ceilings. The design team emulated high end automotive details such as metal air grilles, quilted upholstery and knurled control knobs. Throughout, the grit and character of a garage or workshop where cars might be built is crossed with a polished sleekness reflective of custom cars themselves. B+H designed an interior reflective of these ideas, creating a physical expression of Turn 10’s spirit and drive. In the world of car culture, cars are built as a reflection of their owners’ personalities – a car represents a blank canvas onto which enthusiasts layer their own perceptions of speed, beauty and power. Visitors include journalists, professional drivers, racing celebrities and video game enthusiasts, so the space needed to be inspiring and impressive, yet approachable and functional day to day. When Turn 10 outgrew their physical surroundings and needed to move, the desire was to create a new space that expressed their creative culture and set the tone for the next generation of racing games, while being flexible enough to allow the team to customize spaces based on the ever-changing product cycle. This first-party racing game developer is uniquely dedicated to providing players the opportunity to express their creativity within the game – with a staff made up of artists, engineers, coders, media and audio specialists and other creatives, the studio embodies the world of real life car culture, and the art and thrill of creating a dream. Turn 10 Studios, a division of Microsoft Studios, is the creator of the critically acclaimed Forza Motorsport franchise. Location Redmond, Washington, United States ,ī+H Architects designed the offices for gaming company Turn 10 Studios, a division of Microsoft, located in Redmond, Washington.
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